Vision and Mission

NOW Canada first opened its doors in 1998, providing one safe home for sexually exploited female youth. All the programs and services offered at NOW are strongly connected to helping us achieve our mission and vision, which are:

Our mission: NOW Canada inspires change by providing a client-centered continuum of care for women, youth and their children who are vulnerable, exploited or homeless.

Our Vision: A community where all women live healthy empowered lives, free of exploitation.

In addition we have also created value words and value statements which express our core beliefs and act as guiding principles in the decision making within the organization.

Integrity: We are committed to providing services in an ethical, honest and trustworthy manner.

Compassion: We are an empathetic and caring organization.

Respect: We value a non-judgmental approach by providing an environment of dignity and acceptance.

Quality: We provide excellence in a continuum of services to enhance the lives of those we serve.

Accountability: We are transparent with our practices and fiscally responsible.

Team Work: NOW Canada is dedicated to creating and maintaining positive relationships within our organization, community and province.